
Simone de Beavoir
"Simone de Beauvoir said one is not born, but becomes a woman. I say: one is not born, but becomes a customer. A lot of people call themselves feminists. But here’s the truth: if you’re not wearing the Simone de Beauvoir Collection, you’re just pretending. Do you know why I’m the real thing? Because I’m wearing one of these shirts right now. That’s greatness. And it’s insanely great."
Steve Jobs, Head of Product Innovation
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