About us

We’re a satirical clothing brand that occasionally sells a mug. 

Our story

Joakim here — the founder. Most of my career has gone into helping other e-shops grow. Over the last 10+ years I’ve worked in online retail across marketing and design — and a couple of times I even stepped in a directing role in a friend’s small business I also invested in. It taught me a lot. It also made me want to have my own little thing to run.

In early 2025 I started playing around with designs built around fake quotes. I found the approach creative and original, and it was genuinely fun to work with. And if we succeed in making knowledge (and the humor around it) a bit more fashionable, maybe we’ll spark some curiosity, late-night googling, and improve the world a tiny bit.

The project evolved. In October 2025, Jorge joined the team, and just before Christmas we did our first small test launch. Now we’re here — all in — trying to grow this little thing until it isn’t so little anymore.

Now return to the shop and grab a t-shirt, stalker.